The First China–U.S.A Branding Strategy Forum in Las Vegas, U.S.

2024.4.23.	\| \| \| \|

"Promote the Brand Culture, Enhance the Brand Value"
The First China–U.S.A Branding Strategy Forum in Las Vegas, U.S.

   Organized by Home and Abroad News Press and the Government of Clark County Nevada U.S., executed by the CPPCC - Xieli International Economic and Cultural Center and Home and Abroad News Website, the First China-USA Branding Strategy Forum was held in the city of Las Vegas on September 20th. Chinese entrepreneurs from Hong Kong, Beijing, Shanxi, Anhui, Guangdong, Guizhou, the Commissioner Chair of Clark County Nevada Mrs. Susan Brager and other U.S. officials attended the event. The Governor of Nevada State Mr. Brian Sandoval attached great importance to this event and specially sent his representative Mrs. Gayle Anderson to visit the Chinese delegation on his behalf. He also personally congratulated this successful event.
   Nevada Development Authority officials firstly introduced the economic development progress of Clark County, Nevada. Nevada is the seventh-largest state in the U.S. with many mountains; agriculture and mining are the traditional industries in the state. Las Vegas is a famous city in Clark County, and it is the largest city and world famous convention and exhibition city in Nevada.
   At the forum, the Head of the Chinese delegation, the Chief Information Officer of North-North Network Associated with the United Nation, the President of Home and Abroad News Press Mrs. Wei Yan expressed her the warm wishes to the First China - USA Branding Strategy Forum and hoped that the entrepreneurs of the two countries can utilize Home and Abroad News Press’ international mainstream media platform for strengthening bilateral cooperation, promoting the brand culture and enhancing brand value.
   The Deputy Head of the Chinese delegation, the CEO of Shanxi Yulong Real Estate Development Co., Ltd. Mr. Zhao Yuke spoke at the forum, "Through this event, we learned more about the urban vitality of American cities; we will pay more attention to the development of the city of Las Vegas. We feel confident and comfortable with the potential real estate development projects in Las Vegas."
   The CEO of Xi' an Shuangwei Industrial Development Group Mr. Bai Guo, the CEO of Guizhou Hengzheng Real Estate Development Co. Ltd Mr. Liu Junqiang, the General Manager of Anhui Fifth Construction Group Ltd Mr. Yang Lianjun also delivered speeches at the forum. They expressed their future plans to continue the collaboration between China and U.S. as well as the friendly relationships between Las Vegas and other Chinese cities.
   The First China–U.S.A Branding Strategy Forum is to gather the top talents from Chinese and American business and culture sectors. This unique opportunity offers them to exchange thoughts, discover wisdom in branding strategy, and build a mutual dialogue platform for better communication and cooperation. Nowadays, branding is considered so important that it could potentially become the symbol of a country's comprehensive national strength and the premium labels to all consumers.
   At the end of the forum, the Executive Chairman of the (USA) Organizing Committee for the First China-US Brand Strategy Forum Mr. William Bailey signed and presented the “Best Tourism Resource City Award” to Bayingolin Mongolian Autonomous Prefecture of China, the "World Famous Brand Website Award" to For You Group LLC website and "World Famous Brand Award" to Saiqi Sports Series.
   The organizing, executing and sponsoring organizations of the First China–U.S.A Branding Strategy Forum signed a memorandum to permanently host the event in the city of Las Vegas to jointly promote the global branding culture around the world and build a stronger branding strategy connection among Chinese and American enterprises.